Facebook Content Marketing Basics
If you are writing a Status Update or creating a post in Facebook Groups then remember to include the keywords you want to gain rank.
Have a blog? Using Twitter? Make sure you tie them together. Use backlinks and let twitter know about your Facebook page and vice-versa.
Use FBML (facebook markup language) to design a landing page. Research shows that is a far more effective way of gaining ‘likes’ than the wall which just looks like a mass of words. You will need some basic skills. If you lack those, there are vendors that can do this for you for a reasonable cost. Well worth the effort.
It is important to back-link with your website, landing pages and micro-sites. Search Engines use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of their PageRank system, for instance, notes that - Google interprets a link from page A to page B as a vote, by page A, for page B. Got that? This not only helps your overall SEO efforts, both for your social media and more importantly for businesses, for your website traffic and lead-gen efforts.
Vanity URL. Simply get to 25 page ‘fans’ and then go to Facebook.com/username to change the URL of your page to make your page not only easier to find, but stand out in search results.
Top Ten Facebook Content Tips
Use the 80/20 rule. 80% of status updates should give value to the fans first, 20% of status updates can be promotional, or brand first.
Use every status update category. Text, links, images and video. Variety increases reach and user engagement.
Reply to fans. When they comment on status updates. This encourages fans to comment more and increases the total interactions count for an update.
Recursive linking. Include links with videos and links: When uploading videos and call-to-action links, include links to in the description to drive viewers back to your website, micro-site or landing page. Double up and add the link back to Facebook within your SEO structure on your website, micro-site or landing page.
Contests. Ask fans to title interesting photos and announce a winner, have a “Fan of the week/month” for mentions, etc., every 100 likes and more. When promoting contests, email sign ups, sales landing pages or other calls to action, send fans to a Facebook tab for these actions whenever possible. Research shows conversion rates increase when Facebook users do not have to leave Facebook.
Create a consistent offer or specials. Fans to look forward to on a regular basis. For instance, post a new product specific 20% off coupon the first of each month.
Top Ten Lists. Spread out top 10 lists over the course of 10 status updates, once every day or week as a countdown.
Celebrate awareness months (engaging in community). Find creative ways to celebrate commemorative months like Black History Month (February), Autism Awareness Month (March), Clean Up Your Computer Month (January), and more.
Post simple facts or stats. Fans love numbers and stats, but include a question to actually get a response. Otherwise, you will get mainly likes.
Ask fans questions (quizzes, contests, facts). Ask fans to upload simple photos to the wall “What is the view like from your desk?” or “What does your computer desktop look like?” When fans post content to your wall independent of likes or comments on your status updates, it increases the chance that they will see your status updates in their news feed in the future. And it makes the activity on your Facebook wall look more fan friendly.
The key here is to keep it fun and make the most out of your page with great and engaging content. You must use call-to-action and offers to get people excited about being a 'fan'! Whether you are a small business, large corporation and whether you are a B2C or B2B facing company. Leave the formal relationship to your website. Facebook is where you can show people the human side to your business, engage customers and potential customers, talk about them and let them ASK about you and your brand.
@RikWalters
Thanks Vinay!
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